Fields of Research (FoR)

• Marketing ( 350600 )
  
• Business Systems In Context ( 350300 )
  
• Business Information Systems ( 350303 )
  
• Consumer Behaviour ( 350601 )
  
• Marketing not elsewhere classified ( 350699 )
  

Research interests

Marketing, Digital Marketing, Consumer Behavior, Artificial Intelligence, Recommender Systems

Currently teaching courses/programs

MKT1001 - Introduction to Marketing
MKT2013 - Digital Marketing & Branding
MKT2001 - Marketing Communications
TOU2009 - Cultural Tourism

Teaching experience(Tertiary)

4 Years