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Assoc Prof Park Thaichon

Assoc Prof Park Thaichon
Name Park Thaichon
Position Associate Professor (Marketing)
Section School of Business
Office A301
Location Springfield Campus
Phone +61 7 3470 4180
Extension 4180
Email
Qualifications DipBus RMIT , BBus RMIT , MCom SwinburneUT , PhD SwinburneUT
Homepage https://www.linkedin.com/in/parkthaichon/
The views expressed on staff homepages may not reflect the views of the University.

Biography

Dr Park Thaichon is the Australian most published author (marketing) by Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022 (SciVal, 2022). He has grown a national and international research profile by publishing in high-quality journal outlets and achieved a hg-index over 30 (ranked at the highest possible score percentile at the Senior Lecturer level academics, Soutar et al., 2015 - ANZMAC November 2018). Park has supervised several PhD candidates to completion. His commitment to mentoring HDR students is shown in sponsoring more than twenty PhD candidates to attend international conferences. He has been working with ECRs and PhD candidates on publications and projects which resulted in more than 80 A-ranked papers being accepted and published with A-ranked outlets.

👦🏻 "Coaching the new generation of academics is one of the main focuses of my career."

Research Career


  • Industrial Marketing ( 350603 )
  • Marketing Management (incl. Strategy And Customer Relations) ( 350605 )
  • Tourism ( 350800 )
  • Service Marketing ( 350611 )
  • Marketing Research Methodology ( 350606 )
  • Consumer Behaviour ( 350601 )
  • Tourism Management ( 350803 )
  • Not-For-Profit Marketing ( 350609 )
  • Tourism Marketing ( 350804 )
  • Tourism not elsewhere classified ( 350899 )
  • Marketing Communications ( 350604 )
  • Marketing not elsewhere classified ( 350699 )
  • Tourist Behaviour And Visitor Experience ( 350806 )
  • Social Marketing ( 350612 )
  • Marketing ( 350600 )
  • Pricing (incl. Consumer Value Estimation) ( 350610 )
  • Marketing Technology ( 350607 )

Park's research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.

The fundamental aim of his research is for a better tomorrow - “I wish that my current and future research would contribute to the overall benefits and well-being of the society”.

Relationship Marketing, Tourism Marketing, Digital Marketing, Marketing Management, Consumer Behaviour

Refer to Google Scholar for full list of publications (https://scholar.google.com.au/citations?user=2XftMZcAAAAJ&hl=en&oi=ao)


Associate Editor of the Australasian Marketing Journal, (A ranked ABDC) (https://journals.sagepub.com/home/anza)
Associate Editor of the Journal of Strategic Marketing, (A ranked ABDC) (https://www.tandfonline.com/journals/rjsm20)

Teaching


Park has been appointed to various leadership roles, for instance, in Research (Acting Director of Research), Learning and Teaching (Program Director, Master of Marketing), Student Recruitment and Agent Engagements (Departmental International Lead), and Academic Community Service (Associated Editor, Australasian Marketing Journal). Park is also a Course Developer for core courses in the marketing major. His courses are known for incorporating real-world experiences into student learning, for example, (1) Sales negotiation simulations, (2) Consumer behaviour via the lenses of neuromarketing, and (3) Interviews and co-creation with CEOs and managers.

Supervision


  • Industrial Marketing ( 350603 )
  • Marketing Management (incl. Strategy And Customer Relations) ( 350605 )
  • Tourism ( 350800 )
  • Service Marketing ( 350611 )
  • Marketing Research Methodology ( 350606 )
  • Consumer Behaviour ( 350601 )
  • Tourism Management ( 350803 )
  • Not-For-Profit Marketing ( 350609 )
  • Tourism Marketing ( 350804 )
  • Tourism not elsewhere classified ( 350899 )
  • Marketing Communications ( 350604 )
  • Marketing not elsewhere classified ( 350699 )
  • Tourist Behaviour And Visitor Experience ( 350806 )
  • Social Marketing ( 350612 )
  • Marketing ( 350600 )
  • Pricing (incl. Consumer Value Estimation) ( 350610 )
  • Marketing Technology ( 350607 )